“Not all superheros wear capes. Some pop bottles and swig beer, like James Grugeon, the brains behind The Good Beer Co, Australia’s First Social Enterprise Beer Company.”
“Brew-tastic: Queensland’s best craft beers revealed”, Hannah Stratham for Visit Queensland Blog, August 2016
Good Beer Co. founder James Grugeon is a man on a mission: to sell a lot of good beer to raise money for good causes.
James has over 20 years experience in corporate and social responsibility, media and communications, government relations, business development, environmental responsibility and leadership gained in social enterprises, big businesses and start ups and as the CEO of one of the UK’s oldest environmental charities.
As a beer drinker and campaigner at heart, James set up The Good Beer Co because he wants to make it easy to drink good beer and do good at the same time.
James is building The Good Beer Co. team right now. As a social enterprise it keeps costs at a minimum to maximise benefits for its charity partners.
James is supported by an independent advisory board that helps guide The Good Beer Co’s work and a charitable trust that will review profits and allocate funds to charity partners.
As Australia’s first social enterprise beer company, The Good Beer Co exists to sell beer to make money for good causes. It will give at least 50 percent of its profits to charity.
Its charitable trust exists to oversee the allocation of profits. It’s an important part of how The Good Beer Co. ensures that you can feel confident you’re drinking good beer that does good.