Buy a Beer - Help the Reef!
The Good Beer Co teams up with BWS and Dan Murphys and Sunlover Reef Cruises for Great Barrier Beer
Photo/video opportunity and interviews: media are invited to join David Cazzulino, Great Barrier Reef Campaigner at the Australian Marine Conservation Society, James Grugeon, The Good Beer Co Founder, Sarah Butler, Group Marketing Manager from Sunlover Reef Cruises and Sid Ajala representing BWS and Dan Murphys at Sunlover Cairns Marina in Cairns to travel to the Sun Lover Maine Base on Moore Reef on the Great Barrier Reef to "Have 1 for the Reef on the Reef."
NB photos and video will be available from 3pm (Cairns time) on Friday 25th for download at this dropbox link: https://www.dropbox.com/sh/oazu7ryo3i6qg4e/AAB-H5ag_UWHTtetljvqDG6Ya?dl=0
QLD social enterprise beer company, The Good Beer Co has teamed up with national retailers BWS and Dan Murphys and award winning Cairns based eco tourism operator, Sunlover Reef Cruises, to issue a call to action to tourism and hospitality businesses, the local community and national and international tourists: "buy a beer and help the reef."
Continuing their work with national environmental charity, the Australian Marine Conservation Society (AMCS), The Good Beer Co has launched a new Great Barrier Beer in cans to help raise funds for the AMCS and their vital work to protect Australia's national icon, the Great Barrier Reef, from the threats of climate change and pollution.
The "Australian Lager" is brewed with all Australian ingredients for The Good Beer Co by award winning independent Queensland craft brewery Ballistic Beer Company in Brisbane.
Ten percent of the price every keg and carton sold will go directly to the AMCS to help fund their work to protect the Reef through the Fight for Our Reef campaign that is building a movement for urgent action on climate change.
In addition to brewing a good beer for a good cause, The Good Beer Co is taking steps to ensure that the beer is also brewed and sold environmentally responsibly.
Great Barrier Beer's potential to help raise the profile of the plight of the Great Barrier Reef was a finalist in the prestigious 2018 Banksia National Sustainability Awards in the Minister for the Environment's Award category. The Good Beer Co is also phasing in the use of new biodegradable six pack holders to replace recycled plastic and working with Australian industry leaders Biopak and the independent brewery industry to introduce the new packaging in Australia. The social enterprise is also working with leading Australian environmental consultancy - Pangolin Associates, to take steps to make Great Barrier Beer and The Good Beer Co the first carbon neutral beer and beer company in Australia in 2019.
Great Barrier Beer is on sale now at over 150 BWS and Dan Murphys stores across Queensland and nationally through the Dan Murphys website.
Queensland Minister for Innovation and Tourism, Kate Jones MP, pulled the first beer at the event to launch the beer saying "I think this is the kind of social innovation that will transform the Queensland economy. In regards to tourism, we know that the number one reason tourists come to Queensland is to see the Great Barrier Reef and it is worth six billion dollars to the industry, so it makes sense to back this beer" (https://www.brewsnews.com.au/2018/10/16/great-barrier-beer-strikes-back/).
The Good Beer Co Founder James Grugeon said he was excited to be working with national retailers BWS once again, following their support for the pilot Great Barrier Beer, and to have Dan Murphys joining BWS and award winning local tourism operator Sunlover Cruises to get the beer and its important message out to a large audience.
"This is a great Australian Lager for a great Australian icon. Thanks to BWS ongoing support and the new support of Dan Murphys and Sunlover Reef Cruises we are able to sell this delicious beer for an important cause across Queensland, build our start up social enterprise and take steps to lead action on sustainability in the industry to enable us to do more good in the process."
"Local tourism operators like Sunlover will be able to visit their local BWS or Dan Murphys to purchase Great Barrier Beer. And we're stoked to be working with Sunlover Reef Cruises to serve this great beer for the Reef on the Reef!"
Darren Kindleysides, AMCS CEO said: “As it says on the can - buy a beer and help the Reef. Great Barrier Beer is a brilliant and simple way to get our important message out there and to raise funds for our work to protect the Reef. Our Reef needs all our help right now. Every time someone drinks a Great Barrier Beer they are raising a tinny to a better future for our Reef."
Sid Ajala representing BWS and Dan Murphys said: "We're delighted to be backing The Good Beer Co and Great Barrier Beer, building on BWS's support for The Good Beer Co's pilot Great Barrier Beer. We're not only giving our customers across Queensland the chance to try a great new beer, we're also supporting a start up social enterprise, a great cause and concept and an award winning local craft brewery too. It's a win, win, win for us and our customers."
Sarah Butler from Sunlover said: "As a leading reef tourism operator we're delighted to be the first to back and serve Great Barrier Beer to our customers so they can "have 1 for the Reef on the Reef". It's a perfect fit with our business and we endeavour to continually make changes and embrace innovations to benefit our precious marine environment. We already know that national and international tourists love the beer and the cause behind it. It is also a great example of commercial and social enterprise working together for the benefit of all - especially the Great Barrier Reef."
Go to www.greatbarrierbeer.com.au for more details.
For media enquiries, please contact James Grugeon on 0459 092 923 or firstname.lastname@example.org
Photos and video will be available from 3pm (Cairns time) on Friday 25th for download at this dropbox link: https://www.dropbox.com/sh/oazu7ryo3i6qg4e/AAB-H5ag_UWHTtetljvqDG6Ya?dl=0
Notes to Editors:
About The Good Beer Co:
Brisbane based The Good Beer Co. is Australia’s social enterprise beer company. Its mission is simple: Good Beer that does good. Partnering with award winning independent craft breweries, The Good Beer Co. brews a range of quality beers inspired by a chosen charity partner, who receive 10 percent of every sale. So when Australians choose to drink a good beer, they do good too. Simple.
James Grugeon started The Good Beer Co. to brew beer for good causes and inspire change by demonstrating what purpose-led businesses can achieve.
He is a change-maker, pioneering corporate social responsibility at a major banking group, building partnerships to help lift one million UK homes out of energy poverty, helping grow a social enterprise that floated on the FTSE 250, negotiating ground-breaking, multi-million dollar partnerships that cut carbon emissions, creating a national Healthy Air Campaign, and forming an alliance between a new energy company and leading to $3 million in funding for environmental campaigns.
He is a proud advocate of purpose-led business and passionate about action to tackle climate change. He is one of the of the Queensland Government's 100 Faces of Small Business and was a finalist in the 2018 Lord Mayor of Brisbane's Business Awards in the Channel 7 Business Person of the Year Award.
For more information go to: www.greatbarrierbeer.com.au
About Great Barrier Beer:
Great Barrier Beer is The Good Beer Co’s first good beer that gives back. Brewed for The Good Beer Co by award wining independent beer company, Ballistic Beer Company, at their brewery in Brisbane, it raises funds for it's charity partner, the Australian Marine Conservation Society’s work to protect the Reef for future generations. Great Barrier Beer is a crisp and refreshing 4.5 percent Australian Lager hand made with all Australian ingredients including QLD malt and Galaxy hops, giving it a crisp and refreshing passionfruit and citrus taste.
Great Barrier Beer and the partnership between The Good Beer Co. and the Australian Marine Conservation Society is a 2018 finalist in the prestigious Banskia Sustainability Foundation Minister's for the Environment's Award in Australia.
The judges were impressed by the beer's innovative approach to raising awareness of the plight of Australia's national icon.
Find out more about Ballistic Beer Company at: www.ballisticbeer.com.au/
About The Australian Marine Conservation Society:
The Australian Marine Conservation Society (AMCS) is a national charity based in Brisbane. It is an independent charity, staffed by a committed group of professional and passionate scientists, educators and advocates who have defended Australia's oceans for over 50 years. The charity has a proud history of protecting the Great Barrier Reef and lead campaigns for its World Heritage listing and Marine Park status.
For more information go to: www.marineconservation.org.au/
About Sunlover Reef Cruises:
Australian owned and locally operated, Sunlover Reef Cruises, has introduced over 1.3 million guests to the natural wonder of Australia's world heritage listed Great Barrier Reef and operates Great Barrier Reef cruises from its base in Cairns in tropical North Queensland.
It operates high speed catamarans to state-of-the-art Marine Bases on the outer reef at Moore and Arlington Reefs. t These activity bases provide instant access for visitors from all over the world to learn about and observe the incredible variety of o marine life and coral.
Sunlover is certified as an official ecotourism operator and take great pride in educating our guests about the importance of preserving this unique environment.