The Story Behind
The Good Beer Co.

Social Enterprise

The Good Beer Co. is a social enterprise beer company. It exists to brew and sell beer to raise funds and awareness for good causes. 

Ten percent from every beer sold goes to charity partners.

A Simple Message

The Good Beer Co makes it easy for you to enjoy a good beer and give back.

We work with good causes, good brewers, good businesses and good beer drinkers to do good.

James Grugeon - Founder

James started The Good Beer Co. to brew beer for good causes and inspire change by demonstrating what purpose-led businesses can achieve. 

Building The Good Beer from scratch from it’s launch at the legendary The Triffid live music venue in Brisbane in November 2015, James has called on his career as a leader in social enterprise, corporate and social responsibility and environmental and climate change action to create and launch three award winning beers in Australia and one in the UK.

He is one of Vice President Al Gore’s Climate Reality Leaders and passionate about action to tackle the climate crisis.

Awards and Recognition

James  was one of the of the Queensland Government's 100 Faces of Small Business and a finalist in the 2018 Lord Mayor of Brisbane's Business Awards in the Channel 7 Business Person of the Year Award.

Great Barrier Beer and the partnership between The Good Beer Co. and the Australian Marine Conservation Society was a 2018 finalist in the prestigious Banskia Sustainability Awards “Minister’s Award for the Environment”, in Australia.

Great Barrier Beer was awarded a Bronze Medal and Pale Tail was awarded a Gold Medal in the 2019 Royal Queensland Food and Wine Show Beer Awards and both beers were voted into the Hottest 100 New Australian Craft Beers of 2018.