The Story Behind
The Good Beer Co.


We believe A Good Beer Always Helps

Social Enterprise

The Good Beer Co. is a social enterprise beer company. It exists to brew and sell beer to raise funds and awareness for good causes. 

Ten percent from every beer sold goes to charity partners.

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A Simple Message

The Good Beer Co exists  to make it easy for you to enjoy a good beer and give back.

The Good Beer Co. works with good causes, good brewers, good businesses and good beer drinkers to do good.


James Grugeon - Founder

James started The Good Beer Co. to brew beer for good causes and inspire change by demonstrating what purpose-led businesses can achieve. 

He is a change-maker, pioneering corporate social responsibility at a major banking group, building partnerships to help lift one million UK homes out of energy poverty, helping grow a social enterprise that floated on the FTSE 250, negotiating ground-breaking, multi-million dollar partnerships that cut carbon emissions, creating a national Healthy Air Campaign, and forming an alliance between a new energy company and leading  to $3 million in funding for environmental campaigns.

He is a proud advocate of purpose-led business and passionate about action to tackle climate change.

Awards and Recognition

James  is one of the of the Queensland Government's 100 Faces of Small Business and was a finalist in the 2018 Lord Mayor of Brisbane's Business Awards in the Channel 7 Business Person of the Year Award.

Great Barrier Beer and the partnership between The Good Beer Co. and the Australian Marine Conservation Society was a 2018 finalist in the prestigious Banskia Sustainability Awards “Minister’s Award for the Environment”, in Australia.